Vi took the concept of coffee speeding things up and turned it on its head. They want to return a cup of coffee to what it should be – “vi” translates to “us” in Swedish, and that’s what it’s all about – togetherness and connection over a delicious drink. Founder Elliot spent 10 years in Sweden perfecting his craft, and lives by one rule: specialty coffee shouldn’t be just for the coffee connoisseur, it’s for everyone… it’s for us. Swedes have ‘fika’. The Danes have ‘hygge’ and it’s time York has vi.